AURÉVOIR – Luxury Skincare
/Challenge
THEY HAD PREMIUM PRODUCTS BUT STRUGGLED TO STAND OUT IN THE CROWDED LUXURY SKINCARE MARKET.
Before
Aurévoir had premium products but struggled to stand out in the crowded luxury skincare market.
Their old branding lacked consistency and didn’t convey exclusivity. Despite using high-quality ingredients, customers perceived them as “just another skincare line,” and online sales conversion was below 1.8%.
/Market Research & Insights
01
Researched competitors like La Mer & Augustinus Bader to benchmark luxury aesthetics.
02
Identified that skincare buyers in the $80–$250 price range value storytelling around ingredients and rituals.
03
Learned that packaging is a deal-maker: 72% of luxury skincare buyers judge brand quality by packaging first.
/Our Solution
REBUILT THE BRAND STRATEGY
1: Positioning Aurévoir as “where science meets timeless beauty.”
2: Designed a refined visual identity: muted beige + gold palette, elegant serif fonts, and minimal logo mark.
3: Craed luxury packaging with frosted glass bottles, embossed gold foils, and sustainable outer boxes.
4: Developed a Shopify-powered e-commerce website optimized for conversions with storytelling, clear CTA buttons, and customer journey flow.
After
/Results
- Online conversion rate grew from 1.8% → 4.2% within 3 months.
- Pre-launch email campaign generated 1000+ subscribers with 38% open rates.
- ROI increased by 85% in the first quarter aer the rebrand.
- Secured distribution with 3 boutique skincare retailers.
